ANVESAK-bringing Sales & Marketing Value to Clients

Today, with tight economy and budget constraints, Return on Marketing Investment (ROMI) is the key for any successful Marketing and Sales Campaign. Gone were the days where one could afford to spray advertisement money and prey. The “Feel Good” factor is gone and every marketing dollar/rupee is spent needs to give a maximum returns. Whether it a start-up or a small company or a large MNC/Conglomerate.

Also, while managing large customer accounts and due to monthly/ quarter sales pressure, a sales person or an account manager, does not have bandwidth to cover the accounts and thereby loses opportunity and customer’s Share of Wallet (SOW). While a sales manager managing a territory frequently faces challenges on Total Addressable Market (TAM). Selling to government, whether State or Central, one needs to know the procurement processes for Tender/RFPs and current & upcoming Projects.

Having managed sales and marketing for different vertical segments, regions and both enterprise and commercial customers across India for last three decades, we at ANVESAK are here to share our experiences with our clients. We understand customers’ business needs and how IT could align with business. We also know that why post- sales support is so important to retain our clientele base.

We are ready to to service our clients with two broad base services:

One is Marketing Process Outsourcing (MPO) for Enterprise/B2B business. “We’re your marketing department if you don’t have one. More win power if you do.” We have the capabilities to handle all of your marketing, or just a part of it—including Research and Strategy, Planning and Management, and Creative Execution.When you outsource your marketing, you get the perspective of outside specialists with the integration of an in-house team. We’re a partner who can turn strategy into a practical and affordable plan. A seasoned team is ready to seamlessly implement all of your marketing.

The other initiative is to provide niche software solution and services to our customers. As per many analysts and customer’s IT needs, both on premise and on demand applications are the needs of the day. Sales Force Automation, CRM, Business Analytics, ERP for Tertiary Sales and ERP Migration services are some of the applications, if implemented easily, timely and with less cost burden, it would help any organization to compete effectively in today’s market.

Management Team



Avijit Basu is one of the Directors of his new venture called ANVESAK.
Avijit has spent more than 29 years in IT industry in India. He has worked in leading Indian and MNC IT Companies in various roles in Sales and Marketing.
His last assignment was in Oracle India as Director Sales. In his earlier role, Avijit was looking after Information Management Solutions in Hewlett Packard India Ltd. Previous to this, he was looking after Enterprise Marketing; headed Storage Business and marketing for the same product-lines. He was with Hewlett- Packard for the past 13 year plus yearsand had heldvarious positions.
Avijit has also worked with organizations like ICL, Wipro and Fujitsu ICIM looking after product management, sales, dealer management, etc.
Avijit was associated and held the post of Director, Marketing and Secretary in Storage Networking Industry Association (SNIA), India.
Avijit completed his Engineering in Electronics & Telecommunication from BIT, Mesra and short management courses in FMS and Tuck Business School.


Rotnoraj has 25+ years of experience in technology sales, product marketing, business development. He has led teams and developed businesses in IT, Telecom, Public Sector and Enterprise domains. Most of his career has been spent with Hewlett-Packard. His ability to build a strong network of contacts across all industries and knowledge of the Global and Domestic market are some of his key strengths.

Anvesak is Rotnoraj's third venture. He also runs an Executive Search company called Sayvaa that focusses on mid and senior level searches for the Technology clients, an IT Services company called Wirehead Infotech, specialising in providing business and knowledge upgrade solutions to enterprises. Some of the clients that he works with, are ranked in Top 25 Fortune 500, Top 12 Global Software companies and Global Telecom Service Providers.