Market Intelligence (MI)

End user and partner centric data including market segment and Total Addressable Market. We have created customized reports for our clients, based on both primary and secondary data, with triangulation method for validation as well as updated market information through the eco-system.

Account Profiling

Unlike a typical profiling activity, we rely on mostly primary data than secondary thereby unearthing relevant data which are not readily available The information would help clients to focus on the right customer accounts, better account management and alignment of the right solution with business pain points. We have done many projects on deep dive account profiling for Enterprise and Mid Market end-users.

Focused customer & partner databases with effective tele-marketing

Lead based demand generation program with clear return on investment.

Partner Marketing, Loyalty, Training & Certification Program (PM-LTC)

One stop shop for partner’s sales team including e-awards, OEM product knowledge, CBT, other enablement programs.

Account-Based Marketing (ABM)

is a way to build stronger relationships with your most valued customers and prospects with highly targeted marketing interactions that demonstrate your in-depth understanding of their business and technology issues. It’s a way to increase your customer’s awareness of the total value you offer to heightens their interest in you.

Total Addressable Market (TAM) Study

Understand market size in certain segments or geographies thereby forecasting right budgets and deployment of relevant resources for market development and penetration.

Key account Marketing (KAM)

are accounts that are identified within organisations as being a focus for account-based marketing (more broad based but not as intense and focused as ABM).

Segment Based Marketing(SBM)

Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs, And then be designed and implemented to target these specific customer segments, addressing needs or desires that are believed to be common in this segment, using media that is used by the market segment.

Partner Channel Talent Management

We cater to not only partner profiling but conduct an on-going study of partner field force for better alignment including talent management.

Competitive Intelligence

Win/Loss , Organization Structure, Price Tracking, end user centric

METHODOLOGY: triangulation method

Research and draw-up list of target accounts, partners, SIs, Consultants
    End-user CTO, CIO, IT Heads
  • Partners/SI /Distributors
  • Partner Sales Force
  • Competition
  • Industry experts/consultants
Data collected from each source cross-checked and cross verified with at least 1 additional source for authenticity

Validation by triangulation method used in the eco-system

Software being used for marketing projects

Online Marketing & Business Analytics